October 11, 1996
OutKast hones their hip-hop to an edge
By ERROL NAZARETH
Toronto Sun
When he's not brewing beats or writing rhymes, Big Boi breeds pit bulls.
"I have 21 pups and 13 adults," says one half of OutKast, the
Atlanta-based hip-hop crew, over the phone.
Big Boi, who's at the Opera House Wednesday with partner in rhyme,
Dre, is tired of folks dissing pit bulls.
"Yeah, they have a bad rep," he says nonchalantly. "Just like black
folk.
"People discriminate against them before they even get to know them,"
he says, his voice rising. "It's like how white women clutch their purse when
they see a black man walking toward them.
"She don't even know you but she's scared of you."
White women, dogs and black men aside, it's the ominous beats and
music on the crew's just-released second CD, ATLiens, that's got hip-hop heads
hyped.
ATLiens doesn't only fly on the musical front. Jams like Elevators
(Me And You), the dub-inflected Ova Da Wudz, and Babylon contain warnings from
people who've been there, done that.
"Everybody wants to get signed/We're here to tell you record
companies act like pimps, getting paid off what we made," goes one line.
Dre says, "This industry's more f----- up than the dope gang (selling
drugs). At least when you're selling drugs you know you're getting messed up.
"We feel it's mainly black kids getting shafted," he adds. "We were
like that at first. We didn't know the business side of things. We just wanted
to make music that means something to us, get on stage and rock the crowd."
Now that OutKast has met its mandate, there's a different attitude to
contend with.
They rap in Elevators (Me And You): "Kept asking me what kinda car
you drive, I know you're paid."
Says Dre: "Kids see you on TV so they figure you're paid and
everything. They think it's all about sipping champagne and having all these
girls. But there's a lot more to it."
The two agree the majority of hip-hop videos don't only present a
contentious, one-dimensional view of black life, but fool kids into believing
the rap game's glamorous.
The trippy video for Elevators -- which shows black people milling
around the Pyramids -- is OutKast going against the grain in fine style.
"We could've made a video with fancy cars and girls but that wouldn't
have added anything to the song," says Dre.
Talk inevitably turns to Tupac Shakur.
"It was, like, really ... it was a loss," Dre says. "We don't get to
hear any more music from that man.
"What I liked about his music was he told black kids they don't have
to slang or bang," he adds. "We do the same thing. We tell 'em what we've been
through and what we think about certain issues."
QUOTE UNQUOTE: "A studio gangster can't outrhyme a bullet. And real
gangsters rarely outlive them. Tupac Shakur -- gifted black artist, reckless
young man, and now the hip-hop James Dean -- always knew both of these things.
Guess he just ran out of time to do anything about it. May God bless his
divided soul." -- prominent African-American cultural critic Nelson George, in
the Village Voice.
PHOTO: STRAIGHT TALK ... Outkast tells is like they see it on
their new CD ATLiens, the hip-hop crew's second release.
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